History

Purpose: Why We Exist

Nurturing Growth,

Powering the Future.

We exist to bridge the gap between innovation and the Filipino farmer.

We believe that modernizing agriculture is not just about bringing in machinery; it is about providing the backbone for national food security and economic sustainability. Every tractor, rice mill, and implement we provide is a commitment to transforming manual labor into efficient, technology-driven productivity.

We exist to be the reliable partner that turns potential into harvest, and dreams of progress into fields of reality
Company’s History

Our Strategic History

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Region II Roadshow & Biosecurity Sprayer Launch

➤ Hosted a collaborative roadshow in Region II (Cagayan Valley).

➤ Launched a long-distance sprayer specifically designed for ASF (African Swine Fever) and AI (Avian Influenza) biosecurity protocols.

2021

Fit Corea Indoor Roadshows

➤ Hosted a series of indoor roadshows directly at the Fit Corea Office.

➤ Facilitated events attended by key agencies including the Department of Agriculture, DA RFO-5, DA-PHilMech, and DA RFO-4A.

2020

Crop Machinery Development & Regional Launches

➤ Conducted a series of meetings with DA-PHilMech to develop machinery tailored for specific crops like corn, rice, onions, mangoes, and sugarcane.

➤ Reaffirmed the existing MOU between DA Philippines and KAMICO. Held a meeting between KAMICO members and DA RFO-1 in Korea to develop the mango industry in the Philippines.

➤ Conducted another collaborative machinery roadshow in Region V (Bicol).

➤ Officially launched Korean machinery in the municipality of Kauswagan, Lanao del Norte.

2020

Assembly Factory Agreements

➤ Signed an MOU between the Philippine Department of Agriculture and KAMICO to establish an assembly factory for Korean machinery in the Philippines.

➤ Signed another MOU between KAMICO and the Province of Batangas (under Governor Mandanas) targeting the establishment of this assembly factory within the province.

2019

Assembly Factory Agreements

➤ Signed an MOU between the Philippine Department of Agriculture and KAMICO to establish an assembly factory for Korean machinery in the Philippines.

➤ Signed another MOU between KAMICO and the Province of Batangas (under Governor Mandanas) targeting the establishment of this assembly factory within the province.

2018

KAMICO & DA-PHilMech MOU

➤ Participated in KIEMSTA, recognized as one of the biggest agricultural shows in East Asia.

➤ Signed a Memorandum of Understanding (MOU) between the Korea Agricultural Machinery Industry Cooperative (KAMICO) and the Department of Agriculture (DA) - PHilMech in Korea.

2016

Market Territory & After-Sales Strengthening

➤ Widened the company's market territory to meet the ever-increasing local demand.

➤ Strengthened operations by acquiring more wholesalers and company agents to ensure fast and on-time after-sales servicing.

2015

Demo Farm, Bidding Success & Product Expansion

➤ Established a nationwide dealer network for reliable, client-focused after-sales support.

➤ Opened a San Jose, Nueva Ecija branch to strengthen service for northern farmers.

➤ Acquired a farm lot to showcase active, hands-on Korean mechanization.

➤ Won major government contracts for machinery and expanded into specialized agricultural equipment.

2014

Nationwide Expansion & Fit Corea Trading

➤ Established Fit Corea Trading Phils., Inc. as a group of companies to supply machinery on a nationwide scale.

➤ Secured contracts with major agricultural companies acting as government suppliers to become official dealers of Korean machinery.

➤ Expanded reach across the entire Luzon area and parts of Visayas and Mindanao, catering to both government and private entities.

➤ Successfully established a presence in 10 out of the 17 Philippine regions (including NCR, CAR, and Regions I, II, III, IV-A, IV-B, V, and X).

2013

Focus on Major Crops & Post-Harvest

➤ Continued the push for farm mechanization in the Philippines using advanced Korean technology.

➤ Concentrated on supplying post-harvest equipment, such as rice mills and dryers.

➤ Introduced rotavators and power harrows for land preparation, focusing on the country's major crops: rice, corn, and sugarcane.

2012

Institutional Partnerships

➤ Partnered with various farmers' organizations and institutions as the demand for agricultural machinery rapidly increased.

2022

Manila Expansion & Northern Luzon Outreach

➤ Opened a new branch in Manila due to immense success and growing market demand.

➤ Established Wecan Global Agricultural Machi nes Trading to swiftly meet increasing machinery requirements.

➤ Secured wholesalers across various areas, particularly in Northern Luzon (widely known as the Rice Granary of the Philippines).

➤ Launched a widespread campaign for farm mechanization utilizing high-tech Korean machinery.

2010

WECAN Global Partnership

➤ Partnered with WECAN Global to promote Korean agricultural machinery across the country.

2007 - 2009

Inception & Establishment

➤ Introduced Korean agricultural machinery to the Philippines.

➤ Established Fit Commercial and Agricultural Supplies in Iloilo City.

2006

Company’s Roadmap

Our Roadmap

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